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Bachelor of Marketing

Programme Description: This programme will enable students to build a promising professional future in their area of choice by providing them with a comprehensive understanding of the main principles, concepts, tools, trends and developments in the theory and practice of marketing.

Rationale: Marketing is a highly competitive and rewarding field. Businesses across every industry rely on marketing professionals to generate awareness of their brand and increase sales of their products and services. The programme consists of courses that aim at providing students with the necessary skills and abilities and comprehensive knowledge to thrive within the Marketing world.

Aims of the Programme

The aims of the programme are the following:

To equip students with the knowledge and skills relevant to all aspects of Marketing and Marketing Strategy.
To enable graduates to communicate effectively and think creatively.

Objectives of the Programme

The objectives of the programme are to provide to the student the opportunity to:

Identify and comprehend the fundamental concepts, practices and tools in the field of Marketing.
Apply the key methodologies and tools in different organisation settings.
Acquire specialised knowledge in marketing communications.
Interpret and evaluate issues involved in organisational decision-making through the application of problem-solving frameworks.
Apply marketing strategies in a variety of settings and organisations.

Programme Learning Outcomes
The key learning outcomes of this programme are:

Explain key marketing concepts and determine their relationship and practical application in a variety of settings and organisations.
Interpret marketing concepts and communicate effectively in different organisational settings.
Assess contemporary developments in the local and international marketing field.
Explain the relationship between marketing theory and practice.
Define and relate marketing principles and theory to current marketing issues and challenges.
Assess business processes as they relate to organisational goals and develop strategic plans.
Identify, analyse and use relevant sources of information in the field of marketing.
Apply complex qualitative and quantitative data to support strategic and operational decision-making.
Develop and evaluate problem-solving and decision-making frameworks to propose solutions to organisational opportunities, challenges, risks and change.

	Start dates:	Monthly Intakes
	Duration:	4-8 years
	Study mode:	Depends on the programme offered
	Awarded by:	Unicaf University
	Scholarships:	Partial Scholarships Available

ONLINE AND ON-CAMPUS LEARNING

E-Learning System: Classes will take place in a Virtual Learning Environment (VLE). Users can log in at any time and at their convenience. Once online, students will be able to communicate with their lecturer and fellow students, read assigned texts, access digital learning materials and the e-Library resources on a 24/7 basis, post assignments and comment on other students’ contributions to the class.
Online Lecturers: Students are given the greatest possible support with dedicated online lecturers. All the lecturers are experts in their respective fields and have years of experience at the highest standard. The class lecturer will respond to all queries at a fast pace.
Online Classroom: The online learning experience will include extensive participation and interaction with the online lecturer and fellow students.
On-campus: For those who prefer on-campus study, Unicaf University goes the extra mile to enhance online learning with additional face-to-face tutorials. These tutorials take place on the fully equipped campus in Lusaka, which boasts modern infrastructure and a technology-friendly environment. This supportive atmosphere fosters a sense of community among students, faculty, and staff, further enriching the learning experience.

Maximise your skills and employability

Prepare your future: Earning a bachelor's degree can help you gain new skills and knowledge. This degree can prepare you for a specific job in the future.
Develop your skills: Develop leadership and organizational skills towards communicating vision, inspiring employees and promoting innovation and change.
Future employment: A bachelor degree is ideal for people wishing to enhance their position within their organisations and for people wishing to start their own business. At the same time it offers excellent prospects for future employment.

Programme Structure

Module	Credits
Foundation Courses
Induction Module	0.00
Introduction to Bachelor Degree	0.00
Semester 1
Introduction to Management	12.00
Social Media Marketing	12.00
Introduction to Algebra	12.00
Sales Promotion and Direct Marketing	12.00
E-Marketing	12.00
Semester 2
Financial Accounting I	12.00
University English	12.00
Retailing Management	12.00
Communication for Business	12.00
Statistics I	12.00
Semester 3
Quantitative Methods	12.00
Marketing	12.00
Principles of Microeconomics	12.00
Principles of Macroeconomics	12.00
Financial Accounting II	12.00
Semester 4
Advertising	12.00
International Marketing	12.00
Law for Business	12.00
Consumer Behaviour	12.00
Managerial Finance	12.00
Semester 5
General Psychology I	12.00
Marketing and Social Responsibility	12.00
Relationship Marketing and Internal Marketing	12.00
Introduction to Information Technology	12.00
Research Methods in Business	12.00
Semester 6
Marketing for New Products	12.00
Organisational Behaviour	12.00
Business Ethics	12.00
Public Relations	12.00
Research and Writing	12.00
Semester 7
Strategy and Business Policy	12.00
Operations Management	12.00
Marketing of Services	12.00
Media Planning	12.00
Brand Marketing	12.00
Semester 8
Performance Management	12.00
Sales and Selling Management	12.00
Small firms and B2B Marketing	12.00
Marketing Research	12.00
Final Year Project	12.00

Entry Requirements

Admission Requirements

The general admission requirements for entry to Unicaf University in Zambia Bachelor degree programmes are as outlined below. Students are advised to contact the Office of Admissions to find out more about the range of equivalent international academic qualifications accepted.

Regular admission to a Bachelor's degree programme requires a Full Grade 12 Certificate with 5 GCE O-levels at credit or higher including English or international equivalent qualification.
Applicants with a Diploma or Advanced Diploma may be considered for entry.
Applicants with a Diploma or Advanced Diploma in a relevant subject area may be considered for entry to year 3 of a relevant Bachelor's degree, depending on the content of the curriculum previously taken.
English proficiency: Grade 6 (Credit) or better on the General Certificate of Education or international equivalent qualification or demonstrated by approved English Language Tests.
Copy of passport or national ID.

In addition to a strong academic record, extra-curricular activities, leadership skills and other relevant background information may be taken into account.

Application Process

Firstly, fill in the form on this page.
A Student Adviser will call you to assist you with the application.
Our admissions team will then reach out to you to schedule an interview, to discuss the admissions procedure and to help you with your scholarship application.

What our students say about us

Nhlanhla Prudence Sibindi

"I am thankful for the offer and greatly appreciate that I will be able to advance my studies in management at such a prestigious business school."

Oduwa Omoruyi

"I really needed a master degree to boost my career. I am very happy that Unicaf offers this option because such opportunities are not available in my country."

ACCREDITATIONS

Accredited by the British Accreditation Council as an Independent Higher Education Institution, the Higher Education Authority in Zambia as an Independent Higher Education Institution and listed in the UNESCO World Higher Education Database.

Proud member of

Southern African Regional Universities Association

The Association of Commonwealth Universities

International - The Association to Advance Collegiate Schools of Business

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