Study online for a Bachelor in Marketing from a leading University
$1 million worth of Scholarships
University of California Riverside
Accredited by the British Accreditation Council for Independent and Higher Education as an Independent Higher Education Institution.
Valued partner of some of the best UK, US and EU universities
Unicaf University is accredited by the Higher Education Authority (HEA)
Programme Description: This programme will enable students to build a promising professional future in their area of choice by providing them with a comprehensive understanding of the main principles, concepts, tools, trends and developments in the theory and practice of marketing.
Rationale: Marketing is a highly competitive and rewarding field. Businesses across every industry rely on marketing professionals to generate awareness of their brand and increase sales of their products and services. The programme consists of courses that aim at providing students with the necessary skills and abilities and comprehensive knowledge to thrive within the Marketing world.
Aims of the Programme
The aims of the programme are the following:
Objectives of the Programme
The objectives of the programme are to provide to the student the opportunity to:
Programme Learning Outcomes
The key learning outcomes of this programme are:
|Start dates:||Monthly Intakes|
|Duration:||4 - 8 years|
|Study mode:||Online learning / On-campus|
|Awarded by:||Unicaf University|
E-Learning System: Your classes will take place in an online virtual learning environment (VLE). You can log in at any time and at your convenience. Once online, you’ll communicate with your instructor and fellow students, read assigned texts, access digital learning materials and the eLibrary resources, post assignments and comment on other students’ contributions to the class.
Online Instructors: We give our students the greatest possible support with dedicated online instructors. All of our online instructors are experts in their respective fields and have years of experience at the highest standard. Your class instructor will endeavour to respond to your queries as fast as possible.
Online Classroom: The online learning experience will include extensive participation and interaction with the online instructor and your fellow students.
Prepare your future: Earning a Bachelor degree can help you gain new skills and knowledge. This degree can help you gain the skills required for your dream job.
Develop your skills: Develop leadership and organizational skills towards communicating vision, inspiring employees and promoting innovation and change.
Future employment: A Bachelor degree is ideal for people wishing to enhance their position within their workplaces and for people wishing to start their own business. At the same time, it offers excellent prospects for future employment.
|Introduction to Bachelor Degree||0.00|
|Introduction to Management||12.00|
|Introduction to Algebra||12.00|
|Social Media Marketing||12.00|
|Sales Promotion and Direct Marketing||12.00|
|Financial Accounting I||12.00|
|Communication for Business||12.00|
|Principles of Microeconomics||12.00|
|Principles of Macroeconomics||12.00|
|Law for Business||12.00|
|General Psychology I||12.00|
|Research Methods in Business||12.00|
|Introduction to Information Technology||12.00|
|Marketing and Social Responsibility||12.00|
|Relationship Marketing and Internal Marketing||12.00|
|Research and Writing||12.00|
|Marketing for New Products||12.00|
|Strategy and Business Policy||12.00|
|Marketing of Services||12.00|
|Sales and Selling Management||12.00|
|Small firms and B2B Marketing||12.00|
|Final Year Project||12.00|
The general admission requirements for entry to Unicaf University Zambia Bachelor degree programmes are as outlined below. Students are advised to contact the Office of Admissions to find out more about the range of equivalent international academic qualifications accepted.
In addition to a strong academic record, extra-curricular activities, leadership skills and other relevant background information may be taken into account.